Thursday, February 19, 2009

Commercials

Since this class started, I have been more aware of and noticing racism or lack thereof in commericals or anything else I watch. I have blogged about some examples in the past. One I particularly remember, and might do my media presentation on is a Safe Auto Insurance commercial. If I recall correctly from when I saw it on tv, it was a cop pulling over cars asking if they had insurance and the people smiling and saying they had that particular type of insurance. They had 3 different cars, and each driver was a different race. One white, one black, and one hispanic I believe. Prior to taking this class, I would have thought nothing of it. But now I am analyzing more and more. The company is obviously trying to be multi-racial in their advertisements and not just predominantly white. It could also show that all races could get that type of insurance and not just feature whites.
Since we had our images lecture this week, I began paying more attention to commericals and examples while watching tv to see what other companies have other races besides white.

No comments:

Post a Comment